Archive | Branding


Constantly changing trends can make it difficult to maintain a modern image. Rebranding can keep your franchise’s look, feel and values fresh, being the key to keeping your franchise at the cutting edge of your industry.   Rebranding offers a number of benefits including:   Differentiation   Set your franchise apart from your competitors, showing […]

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The (corporate) home is where the heart is.

Corporate Social Investment (CSI) has evolved in leaps and bounds since 1994 with CSI programs in South Africa having developed from purely charitable programs into strategic investment activities directed towards the social development of the country. Managing Executive of The Fish & Chip Co, Marcel Strauss, shares some insights on the concept of CSI and […]

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How to protect your name

Starting and growing a new business is very exciting. However, to be interrupted by legal conflicts in the process is very costly and inconvenient.  At the inception of a business, many entrepreneurs decide to start trading, without conducting available checks on trading names and registering their intellectual property rights, just to learn later that it […]

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