Archive | Branding

The (corporate) home is where the heart is.

Corporate Social Investment (CSI) has evolved in leaps and bounds since 1994 with CSI programs in South Africa having developed from purely charitable programs into strategic investment activities directed towards the social development of the country. Managing Executive of The Fish & Chip Co, Marcel Strauss, shares some insights on the concept of CSI and […]

Continue Reading

How to protect your name

Starting and growing a new business is very exciting. However, to be interrupted by legal conflicts in the process is very costly and inconvenient.  At the inception of a business, many entrepreneurs decide to start trading, without conducting available checks on trading names and registering their intellectual property rights, just to learn later that it […]

Continue Reading