Franchising your business can be a rewarding experience when done right. Many business owners dream of seeing their business grow and scale over time – not just for their own fulfillment, but in the hopes of eventually selling that business and turning in a worthwhile profit. To make that happen, you’ll often need a lot […]
Company culture matters. In the franchise world, culture makes the network stronger and can contribute to the overall growth and success of a brand. Having a shared sense of values and goals between franchisor and franchise owner sets the tone for long-term success, and finding the right culture when selecting a franchise is paramount. […]
A positive customer experience is the exceptional service and/or products that your franchise provides, that meets or exceeds your customer’s expectations, thereby increasing customer satisfaction, loyalty and advocacy. A franchise cannot exist without its customers. By customers having a positive experience, your franchise will win new customers and perhaps more importantly, customers will become […]
Much has been said about the COVID-19 pandemic, touching the lives of everyone world-wide. The franchise industry, which covers many industry sectors, is vulnerable in varying degrees depending on which industry you find yourself in. Now is the time to make healthy long-term decisions and not to act in irrational ways, possibly to the […]
Franchising is a universally accepted and successful business format that has revolutionized the way small business is run and has contributed extensively to entrepreneurship, skills transfer and job creation. The two most universally accepted forms of franchising are: Business format franchising This is defined as a distribution network operating under a shared trademark or trade […]
7 Reasons to consider owning more than one franchise brand Owning more than one franchise brand is now all the rage. This guide is the only one you’ll need to read to learn if multi-brand franchise ownership is for you. Owning franchises across several different brands is now hot and trendy in the franchising sphere. […]
Buying a franchise may be a good way to start a business if you don’t want to start from scratch. But it isn’t always. Here are some facts to help you decide if buying a franchise is the right choice for you. Are you considering buying a franchise? If you want to own your own […]
Whether you’re a budding entrepreneur eager to invest in South Africa’s dynamic franchise sector, or you’re an existing franchisee hoping to boost profitability and efficiency, Burt Gunning is the guy to take your cue from when it comes to running a successful business. Burt Gunning As the owner and MD of Gunret Foods, Gunning […]
Various structures have been developed to aid franchisors who want to expand their brands internationally, to deal with the difficulties in managing international franchise networks. 1. Master Franchise The most common and simplest structure for expanding a franchise internationally is by awarding Master Franchise Rights in the target country to a suitable indigenous individual […]
Location is everything … or is it! The right location for your franchise will be dictated to you by the criteria for the specific industry sector it serves. If you go to your customers, rather than your customers coming to you, it makes sense to pursue a home-based or a location where accessibility and […]
