Archive | Franchising

Do entrepreneurs make good Franchisees?

  This is a question that I am often asked and to be honest, there is always a lot of debate about this interesting aspect. Let’s first look at the definitions of an entrepreneur and a franchisee. An entrepreneur is an individual(s) that develops a concept and manages a business venture to gain profit by […]

Continue Reading

What to know before you buy that Franchise

  The most common misconception about a franchise is that it’s a “business in a box,” but in reality, a franchise is far from a pre-packaged business. In fact, it’s only a contractual agreement between a franchisor and a franchisee, or a big company and an individual (you!). Aside from the basics, everything else is up to […]

Continue Reading

The Pros and Cons of buying a Franchise

There is an obvious appeal to starting a business by buying a franchise. Whereas starting a business often comes with a lot of unknowns, a franchise is proof of a successful model already in motion. That doesn’t mean that buying a franchise equals instant and sustained success. In fact, the mythical “statistic” that says that […]

Continue Reading

How to know if a franchise is right for you

  Company culture matters. In the franchise world, culture makes the network stronger and can contribute to the overall growth and success of a brand. Having a shared sense of values and goals between franchisor and franchise owner sets the tone for long-term success, and finding the right culture when selecting a franchise is paramount. […]

Continue Reading

The importance of a positive customer experience

  A positive customer experience is the exceptional service and/or products that your franchise provides, that meets or exceeds your customer’s expectations, thereby increasing customer satisfaction, loyalty and advocacy. A franchise cannot exist without its customers. By customers having a positive experience, your franchise will win new customers and perhaps more importantly, customers will become […]

Continue Reading

Uncertain times require good decision making

  Much has been said about the COVID-19 pandemic, touching the lives of everyone world-wide. The franchise industry, which covers many industry sectors, is vulnerable in varying degrees depending on which industry you find yourself in. Now is the time to make healthy long-term decisions and not to act in irrational ways, possibly to the […]

Continue Reading