This growing franchise trend could multiply your chances of success. Multi-unit franchising where one single franchisee owns more than one outlet in different geographies, is a growing trend globally. “Multi-unit franchisees are a major trend in South Africa and more franchisors are giving first preferences to existing franchisees due to proven success and understanding of […]
Almost every entrepreneur – at some point in their journey – considers going into franchising as a guaranteed route to attaining business success. “Despite the sector having a higher success rate compared to its counterparts, franchising has its pros and cons and will not necessarily be suitable for every entrepreneur. Entrepreneurs who are considering […]
The Consumer Protection Act, No. 68 of 2008 (CPA) was implemented on 31 March 2011 and has a direct bearing on the franchise industry. Prior to the implementation date, the franchise industry was largely unregulated, resulting in the conducting of unscrupulous business by some franchisors. With the implementation of the CPA, the industry is […]
“Which is the BEST franchise to buy?” is a question that I am frequently asked in the hope that I come up with the solution. This is a very difficult questions to answer as everyone differs and have varying reasons why they want to buy a franchise. You need to ask yourself the following […]
The Basics of Marketing for Franchisees Franchise system advertising efforts have two objectives. The first is to build a strong brand and the second is to recruit customers. Building a strong brand requires that the franchisor and all franchisees send a consistent message to prospective and current customers. For this reason, franchisors in well-designed […]
So you think you want to buy a franchise, but you’re not so sure it would be the right choice. After all, why should you spend a premium on a big name when you can just duplicate their efforts? Think again. There are a few good reasons why copycatting doesn‘t work, and in […]
Many entrepreneurs consider going into franchising as a guaranteed route to attaining business success. “Despite the sector having a higher success rate compared to its counterparts, franchising has its pros and cons and will not necessarily be suitable for every entrepreneur. Entrepreneurs who are considering or have decided pursuing franchising as a business opportunity […]
Rather than carrying out a company formation to start a new limited company, people often buy into an established franchise to get started in business. But what are the advantages and disadvantages of a franchise? Advantages of a Franchise As a business structure, a franchise can certainly be an appealing option. With a number […]
One of the most important aspects of intellectual property protection is to register trademarks. So what is a trademark and why is it so important that every business should trademark their company name, product names, slogans and logos. A trademark is simply a name, word, logo, slogan, symbol, phrase, picture or a combination of […]
Ask any successful Franchisor what one of the most challenging and important aspects of a franchise is and the answer will probably be; to source the ideal Franchisee. Does the ideal Franchisee exist? There is no one-size-fit-all when it comes to sourcing potential franchisees as every franchise differs in investment, culture, strategy, experience, etc. […]
