Archive | Franchising

Key traits of a successful franchise

South Africa’s exponential franchises took centre stage at the 6th edition of the annual FNB Franchising Leadership Summit held recently at Indaba Hotel in Fourways, Johannesburg. Themed “exponential growth”, the Summit coincides with the world-wide commemoration of Global Entrepreneurship Week (GEW), which celebrates the remarkable contribution of entrepreneurs to the global economy. The 2017 Summit […]

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What makes franchises recession proof?

Over the past four years the franchising sector has displayed resilience, consistently growing its contribution to the country’s Gross Domestic Product (GDP) from 9.7% in 2014 to its present contribution of 13.3% – an upward trend that is most likely to continue despite the lackluster economy. The current growth of 13.3% is broken down by […]

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The rise of women in franchising

Over the last ten years, the franchising industry has seen a trend of more women taking up opportunities in franchising and this is expected to further increase over the next five years. According to the international Franchise Association (IFA) there are more than 25% of women operating franchises in the world and that doesn’t include […]

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Current challenges faced by new franchisees

As the South African economy continues to navigate economic challenges; the knock-on effect on consumers is one of the main issues keeping new franchisees awake at night. Morne Cronje, Head of Franchising at FNB Business says “despite the resilience of the franchising sector which contributes almost 12% to South Africa’s GDP; and generated a projected […]

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How to value your brand

A brand is far more than a logo. It relates to the entire customer experience and is what your customers think of when they hear your brand name. Apple will generally lead to thoughts of “cool”, elegant and innovative design. Therefore a good brand will have value and should be seen as an asset. So, […]

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