When Is A Franchise REALLY A Franchise?

The term FRANCHISE is sometimes loosely bandied about in the market place where entrepreneurs are wanting to expand their brand footprint by selling “Franchises”. A Franchise differentiates itself from other forms of business ownership in four distinct areas: A Proven Brand and Operating System The Franchisor grants to the Franchisee the blue print where all […]

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Local marketing initiatives boost franchises

In addition to the franchisor’s marketing efforts, success comes when a franchisee markets his or her business among the local community and success or failure of retail franchises primarily depends upon such local marketing initiatives. Sally J’Arlette-Joy, founder of Sandwich Baron, says the key to success lies in a corporate marketing strategy dovetailing with a […]

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FASA releases results of Franchisee Satisfaction Survey

The Franchise Association of South Africa (FASA) has released the results of its Franchisee Satisfaction Survey, in which a high level of franchisee satisfaction (82%) was recorded. The franchise sector contributes 11.6% to the country’s GDP through its 757 franchise systems (a 21% growth) and its network of 31,111 franchisees. Success in the franchise business […]

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What Your Franchise Needs to Run Without You

Thinking about taking a vacation? Good. When you’re buckling under exhaustion and burnout, the only way you’re going to run a franchise business is into the ground. Your franchise may have demanded your every waking minute in its infancy, but it’s time to cut the umbilical cord. All you need to do is first make […]

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Franchising mistakes to avoid

By: Anita du Toit – partner at Franchising Plus. To become a preferred franchisor, franchise companies should avoid the following ten mistakes. Not charging a royalty on sales but rather adding margin to product This is problematic, as the franchisor will not benefit from a franchisee adding additional products or services to its range. In […]

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10 basic rules for successful franchising

By: Sally J’Arlette-Joy is the founder and CEO of Sandwich Baron. From my 20 years’ experience of running franchise outlets, franchisees can earn a comfortable living, and in some cases an exceptional living, if they adhere to 10 basic rules. Abiding by these has seen many franchisees earn reliable livings through good economic times and […]

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Which Is the BEST Franchise To Buy?

“Which is the BEST franchise to buy?” is probably one of the most difficult questions to answer in franchising. The reason being, that everyone differs and have varying reasons why they want to buy a franchise. You need to ask yourself the following questions: What is my passion? What are my interests? What are my […]

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The problem with talking to franchisees

Before buying a franchise, just about everyone will tell you to talk to existing franchisees. But, what exactly should you look to gain from these conversations? “Talk to existing franchisees and ask them what they think of the franchise.” This is a piece of advice that every prospective franchisee receives. And it is good advice […]

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