The Importance of Providing a Positive Customer Experience

A positive customer experience is the exceptional service and/or products that your franchise provides, that meets or exceeds your customer’s expectations, thereby increasing customer satisfaction, loyalty and advocacy. A franchise cannot exist without its customers. By customers having a positive experience, your franchise will win new customers and perhaps more importantly, customers will become loyal […]

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What makes franchises recession proof?

Over the past four years the franchising sector has displayed resilience, consistently growing its contribution to the country’s Gross Domestic Product (GDP) from 9.7% in 2014 to its present contribution of 13.3% – an upward trend that is most likely to continue despite the lackluster economy. The current growth of 13.3% is broken down by […]

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Strategies for successfully Franchising a Business

Many business owners consider expanding their businesses through franchising, however, unless well planned, franchising your business can cause a huge amount of heartache and pain. Detailed below are key factors that should be taken into consideration for you to be able to successfully franchise your business. 1. Proven Products and Systems Anyone buying a franchise […]

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The Marketing Fund Explained

The majority of Franchisors have a Marketing Fund into which their Franchisees make a compulsory contribution, usually monthly by a specific date, referred to as a Marketing Contribution or Marketing Fee, which is used to develop the brand. The Marketing Fund is governed by the franchise agreement and is regulated by the Consumer Protection Act […]

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The Value of Franchise Communities

“You never know the value of a Community until you are part of it – Brad Sugars” Over the last 10 years I have often been asked the following questions? Where does the value lie within a Franchise model? Why don’t I just do this on my own? The value in any Franchise concept is […]

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The rise of women in franchising

Over the last ten years, the franchising industry has seen a trend of more women taking up opportunities in franchising and this is expected to further increase over the next five years. According to the international Franchise Association (IFA) there are more than 25% of women operating franchises in the world and that doesn’t include […]

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