The Role of the Master Franchise Licensee

Typically a franchisor will appoint master franchise licensees when expanding the franchise network internationally. In this model the two parties will enter into a franchise agreement where the franchisor grants the master franchise licensee the right to sub-franchise in that specific area. The role of the master franchise licensee is to expand the franchise network […]

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How to value your brand

A brand is far more than a logo. It relates to the entire customer experience and is what your customers think of when they hear your brand name. Apple will generally lead to thoughts of “cool”, elegant and innovative design. Therefore a good brand will have value and should be seen as an asset. So, […]

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Three Major Franchise Options

As a franchisor or a franchisee, there are three major franchise options and each one operates in its own way. A Business Format Franchise A Business format franchise is the most common and is a franchising agreement where the franchisor provides the franchisee with a tried and tested business blueprint, including the name and trademarks, […]

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Deciding to Invest in a Franchise?

As the saying goes, with franchising you are in business ‘for yourself’ but not ‘by yourself.’ The advantages of a known brand and experienced support continues to draw new entrepreneurs to the franchise industry. Once you have made the decision to invest in a franchise, your research starts to find the franchise that suits you. […]

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Mistakes to avoid when scaling up a business

Many entrepreneurs that decide to scale up their operations without getting the right support run the risk of making costly mistakes that could threaten the survival of their businesses. Heather Lowe, Head of Enterprise and Supplier Development at FNB Business says scaling up refers to the journey entrepreneurs take to sustainably expand their businesses by […]

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Lessons from Starbucks’ first month in SA

Taste Holdings CEO, Carlo Gonzaga on early feedback and why he thinks American franchise  brands enjoy popularity in SA When the world’s largest specialty coffee roaster and retailer company hit South Africa it caused quite a stir, following in the tradition of South African consumers’ enthusiastically embracing US food franchise brands and their offerings. It’s […]

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