Buying Into A New Franchise Concept

Logic may suggest that a well-established franchise with many locations would be the safest choice but brand name and number of locations doesn’t always guarantee success. What are the Pros and Cons for you to consider when buying into a new franchise concept? PROS: Franchisees getting in on the ground floor of a successful new […]

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The Role of the Master Franchise Licensee

Typically a franchisor will appoint master franchise licensees when expanding the franchise network internationally. In this model the two parties will enter into a franchise agreement where the franchisor grants the master franchise licensee the right to sub-franchise in that specific area. The role of the master franchise licensee is to expand the franchise network […]

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How to value your brand

A brand is far more than a logo. It relates to the entire customer experience and is what your customers think of when they hear your brand name. Apple will generally lead to thoughts of “cool”, elegant and innovative design. Therefore a good brand will have value and should be seen as an asset. So, […]

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Three Major Franchise Options

As a franchisor or a franchisee, there are three major franchise options and each one operates in its own way. A Business Format Franchise A Business format franchise is the most common and is a franchising agreement where the franchisor provides the franchisee with a tried and tested business blueprint, including the name and trademarks, […]

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Deciding to Invest in a Franchise?

As the saying goes, with franchising you are in business ‘for yourself’ but not ‘by yourself.’ The advantages of a known brand and experienced support continues to draw new entrepreneurs to the franchise industry. Once you have made the decision to invest in a franchise, your research starts to find the franchise that suits you. […]

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