Logic may suggest that a well-established franchise with many locations would be the safest choice but brand name and number of locations doesn’t always guarantee success. What are the Pros and Cons for you to consider when buying into a new franchise concept? PROS: Franchisees getting in on the ground floor of a successful new […]
Planes falling out of the sky, mass black-outs and widespread death and destruction… just imagine what kinds of disasters could befall us if people like air traffic controllers, power station engineers and police and medical staff decided not to go to work today. Of course none of this would actually happen, because all of these […]
These insights on the power of relationships, in growing and sustaining a business, can allow you to bolster your business network for perpetual success. Did you know that the franchising sector makes up 12 % of South Africa’s GDP? If this is the case, then it’s no surprise that the sector is rife with opportunity. […]
Typically a franchisor will appoint master franchise licensees when expanding the franchise network internationally. In this model the two parties will enter into a franchise agreement where the franchisor grants the master franchise licensee the right to sub-franchise in that specific area. The role of the master franchise licensee is to expand the franchise network […]
There are very few business owners who don’t realise that innovation is more important today than it’s ever been. Technology means that everything is moving at unprecedented speeds, and the global access to vast resources of information that it provides means that knowledge is available to everyone, everywhere, at the click of a mouse. These […]
It is the duty of the Franchisor to register and protect the trademarks subject to the licence granted in terms of the franchise agreement. Generally, a Franchisor should attempt to protect its trade marks as broadly as possible. By doing this, a Franchisor strengthen its rights in a trade mark which will place it in […]
A brand is far more than a logo. It relates to the entire customer experience and is what your customers think of when they hear your brand name. Apple will generally lead to thoughts of “cool”, elegant and innovative design. Therefore a good brand will have value and should be seen as an asset. So, […]
As a franchisor or a franchisee, there are three major franchise options and each one operates in its own way. A Business Format Franchise A Business format franchise is the most common and is a franchising agreement where the franchisor provides the franchisee with a tried and tested business blueprint, including the name and trademarks, […]
Franchising continues to be an attractive investment for entrepreneurs that want to play it safe and go with a tried and tested concept. In spite of that, even a proven business model still carries an element of risk for entrepreneurs that go in blindly without doing proper due diligence. Morne Cronje, Head of Franchising at […]
As the saying goes, with franchising you are in business ‘for yourself’ but not ‘by yourself.’ The advantages of a known brand and experienced support continues to draw new entrepreneurs to the franchise industry. Once you have made the decision to invest in a franchise, your research starts to find the franchise that suits you. […]
