The Importance of Your Brand

A company brand is what differentiates itself from its competitors, identifying itself though a unique logo, tagline or combination of these, creating an image that customers relate to. A brand is something that is built over time by your customers and not the company. It is the way that customers perceive your brand and the […]

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Starting a Franchise in South Africa

A business that has set out its systems and procedures, and is trading profitably, may choose to start a franchise. Successful franchising is difficult but if you want to expand your business to its’ maximum size and profitability, you may wish to franchise your business. If you are the franchisor you may benefit from additional […]

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The Question of the Owner-Operator Franchisee

Many franchisors stipulate that as a condition, the franchisee must be an owner-operator also known as a hands-on-operator. However there are arguments for and against this philosophy – let’s take a look. The Owner-Operator Franchisee An owner-operator is the hands-on franchisee that works in the business and is actively involved in the day-to-day running of […]

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Read this before you sign your Franchise Agreement

How the Consumer Protection Act protects you Congrats, so you have made the decision to buy a franchise. While the thought of running your very own franchise outlet may seem very exciting, franchise deals are intricate and complex. Understanding the contract you get from your franchisor is critical. It can be the difference between spending […]

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Characteristics of successful franchisees

To be a top performing franchise takes a little more than following the beaten path and there are certain characteristics that separate the best franchisees from those who simply make a living or even fail. “It often comes down to taking something which has been tried before and doing it better, or with a bit […]

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Are you (really) ready to franchise?

Want to find out if your outlet is made to multiply? Your business could be the next best franchise. Did you know that 92% of all franchise concepts in South Africa are home grown? This is good news if your business is booming and you’re thinking of multiplying your success. But even the best-run businesses […]

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When Is A Franchise REALLY A Franchise?

The term FRANCHISE is sometimes loosely bandied about in the market place where entrepreneurs are wanting to expand their brand footprint by selling “Franchises”. A Franchise differentiates itself from other forms of business ownership in four distinct areas: A Proven Brand and Operating System The Franchisor grants to the Franchisee the blue print where all […]

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Local marketing initiatives boost franchises

In addition to the franchisor’s marketing efforts, success comes when a franchisee markets his or her business among the local community and success or failure of retail franchises primarily depends upon such local marketing initiatives. Sally J’Arlette-Joy, founder of Sandwich Baron, says the key to success lies in a corporate marketing strategy dovetailing with a […]

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FASA releases results of Franchisee Satisfaction Survey

The Franchise Association of South Africa (FASA) has released the results of its Franchisee Satisfaction Survey, in which a high level of franchisee satisfaction (82%) was recorded. The franchise sector contributes 11.6% to the country’s GDP through its 757 franchise systems (a 21% growth) and its network of 31,111 franchisees. Success in the franchise business […]

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