“Which is the BEST franchise to buy?” is a question that I am frequently asked in the hope that I come up with the solution. This is a very difficult questions to answer as everyone differs and have varying reasons why they want to buy a franchise. You need to ask yourself the following […]
The Basics of Marketing for Franchisees Franchise system advertising efforts have two objectives. The first is to build a strong brand and the second is to recruit customers. Building a strong brand requires that the franchisor and all franchisees send a consistent message to prospective and current customers. For this reason, franchisors in well-designed […]
So you think you want to buy a franchise, but you’re not so sure it would be the right choice. After all, why should you spend a premium on a big name when you can just duplicate their efforts? Think again. There are a few good reasons why copycatting doesn‘t work, and in […]
Many entrepreneurs consider going into franchising as a guaranteed route to attaining business success. “Despite the sector having a higher success rate compared to its counterparts, franchising has its pros and cons and will not necessarily be suitable for every entrepreneur. Entrepreneurs who are considering or have decided pursuing franchising as a business opportunity […]
Rather than carrying out a company formation to start a new limited company, people often buy into an established franchise to get started in business. But what are the advantages and disadvantages of a franchise? Advantages of a Franchise As a business structure, a franchise can certainly be an appealing option. With a number […]
One of the most important aspects of intellectual property protection is to register trademarks. So what is a trademark and why is it so important that every business should trademark their company name, product names, slogans and logos. A trademark is simply a name, word, logo, slogan, symbol, phrase, picture or a combination of […]
Ask any successful Franchisor what one of the most challenging and important aspects of a franchise is and the answer will probably be; to source the ideal Franchisee. Does the ideal Franchisee exist? There is no one-size-fit-all when it comes to sourcing potential franchisees as every franchise differs in investment, culture, strategy, experience, etc. […]
According to the latest survey from the Franchise Association of South Africa (FASA), 39% of franchisors have businesses in Africa, outside South African borders. This is equivalent to 1 775 stores in the SA franchise population. Most of these franchises are found in the neighbouring countries of Namibia, Botswana, Zambia, eSwatini, Lesotho and with growth noted […]
05 August 2019: FNB has seen an increase in the number of entrepreneurs considering using micro loans as an alternative form of franchise funding – while qualifying for bank finance. Mornè Cronje, Head of Franchising at FNB Business says although micro loans may appear attractive at first glance, they do not provide entrepreneurs with a […]
Since the inception of SA Franchise Brands back in 2013, we have been agonisingly trying to find an appropriate slogan that not only describes the brand but more importantly does it justice. Some six years later and understanding our own brand better, we believe that we have found the slogan that meets and surpasses […]
