Constantly changing trends can make it difficult to maintain a modern image. Rebranding can keep your franchise’s look, feel and values fresh, being the key to keeping your franchise at the cutting edge of your industry.
Rebranding offers a number of benefits including:
- Differentiation
Set your franchise apart from your competitors, showing potential franchisees and clients that you are the experts and that your products and services are unique. By rebranding your franchise to its own strengths, will help establish it as an industry leader and will appeal to the perception of your target market.
- Stay Current
Staying relevant in changing times is one of the most common reasons for a franchise to rebrand. By rebranding, the perception of your potential and current clients will be enhanced, showing them that you understand the trends within your industry.
- Reach New Customers
Refreshing the look and feel of your brand, has the potential to reach new customers. Rebranding can be just the thing a franchise needs to shake things up to create new growth, in an ever-evolving market.
- Reflect a Shift in Franchise Focus
As your franchise network is growing, does brand reflect this? Rebranding is a great way to show that your franchise is evolving and while it’s important to focus on your core business, updating your services and the way you promote them, can help you get more business.
- Boosting Your Bottom Line
Together, these benefits of rebranding will help make your franchise more profitable. Reaching new potential clients, standing out from your competitors, showcasing your expertise, expanding the influence and reach of your products and services are all incredibly effective ways to increase profits.
Rebranding is an option that franchisors often overlook and is extremely valuable when it comes to expanding your brand and to build brand awareness.
Does your franchise brand need an overhaul?
Take inspiration from the benefits of rebranding your franchise and get to work on your brand strategy!
WE DID – SEE OUR NEW LOGO ABOVE AS PART OF OUR REBRANDING STARTEGY!
Kevin Antonie
CEO
SA Franchise Brands
