Archive | Ask the Experts

The importance of Trademarks

  One of the most important aspects of intellectual property protection is to register trademarks. So what is a trademark and why is it so important that every business should trademark their company name, product names, slogans and logos. A trademark is simply a name, word, logo, slogan, symbol, phrase, picture or a combination of […]

Continue Reading

Finding the Ideal Franchisee

  Ask any successful Franchisor what one of the most challenging and important aspects of a franchise is and the answer will probably be; to source the ideal Franchisee. Does the ideal Franchisee exist? There is no one-size-fit-all when it comes to sourcing potential franchisees as every franchise differs in investment, culture, strategy, experience, etc. […]

Continue Reading

Will your franchisor grant you a franchise again?

Remember when you were granted your franchise by the franchisor, the excitement, the enthusiasm, so many ideas, the opportunity, being your own boss and probably many more positives. Unfortunately for many franchisees this honeymoon period ends and for some sooner than others. As a franchisee, you need to constantly be asking yourself: Do I consistently […]

Continue Reading

It’s all about the customer

One of the most important factors which has a vital effect on the growth of your franchise, is SERVICE DELIVERY. Service delivery starts with communication because by communicating you are delivering a service. When customers experience great service they feel that you care about developing a long-term relationship and that it means more than just […]

Continue Reading

How Sales Has Changed!

In the not too distant passed, sales was based on transaction selling which mainly concentrated about the single sale and short-term solutions. Although this approach is not ineffective, the more efficient approach is to build relationships. A relationship building sales approach is about building trust with your potential customer. By having your customer’s trust, means […]

Continue Reading

Multi-Brand Franchise Ownership

Multi-brand franchising is owning several franchises under different brand names as opposed to multi-unit franchising which is owning several franchises under one umbrella. Successful franchisees looking for new avenues of growth often consider and pursue multi-brand franchising which can be very lucrative, exposing them to new and exciting challenges. Multi-brand ownership has significant benefits for […]

Continue Reading