One of the most important aspects of intellectual property protection is to register trademarks. So what is a trademark and why is it so important that every business should trademark their company name, product names, slogans and logos. A trademark is simply a name, word, logo, slogan, symbol, phrase, picture or a combination of […]
Ask any successful Franchisor what one of the most challenging and important aspects of a franchise is and the answer will probably be; to source the ideal Franchisee. Does the ideal Franchisee exist? There is no one-size-fit-all when it comes to sourcing potential franchisees as every franchise differs in investment, culture, strategy, experience, etc. […]
Since the inception of SA Franchise Brands back in 2013, we have been agonisingly trying to find an appropriate slogan that not only describes the brand but more importantly does it justice. Some six years later and understanding our own brand better, we believe that we have found the slogan that meets and surpasses […]
Last month we posed the question, “Will Your Franchisor Grant You A Franchise Again?” looking at it from the franchisor’s perspective. This month we are putting the shoe on the other foot and asking the question, “Will Your Franchisees Invest In Your Brand Again?” looking at it from the franchisees’ perspective. Remember when you […]
Local entrepreneurs are behind some of the country’s most iconic franchise brands in the country. The good news is 92% of all franchise concepts in South Africa are home grown, this includes popular Portuguese restaurant Nandos, braaied meat fast-food restaurant, Chesanyama, and even the luxury spa shop Sorbet. Many brands have embraced the […]
Remember when you were granted your franchise by the franchisor, the excitement, the enthusiasm, so many ideas, the opportunity, being your own boss and probably many more positives. Unfortunately for many franchisees this honeymoon period ends and for some sooner than others. As a franchisee, you need to constantly be asking yourself: Do I consistently […]
One of the most important factors which has a vital effect on the growth of your franchise, is SERVICE DELIVERY. Service delivery starts with communication because by communicating you are delivering a service. When customers experience great service they feel that you care about developing a long-term relationship and that it means more than just […]
I have been asked this question many times before and I will probably be asked this question many times into the future. My simple response to this question is, “What are you passionate about and what can you afford?” Investigate franchises that provide products and/or services that you are passionate about. You see, when you […]
In the not too distant passed, sales was based on transaction selling which mainly concentrated about the single sale and short-term solutions. Although this approach is not ineffective, the more efficient approach is to build relationships. A relationship building sales approach is about building trust with your potential customer. By having your customer’s trust, means […]
Multi-brand franchising is owning several franchises under different brand names as opposed to multi-unit franchising which is owning several franchises under one umbrella. Successful franchisees looking for new avenues of growth often consider and pursue multi-brand franchising which can be very lucrative, exposing them to new and exciting challenges. Multi-brand ownership has significant benefits for […]
