Archive | Ask the Experts

Will your franchisor grant you a franchise again?

Remember when you were granted your franchise by the franchisor, the excitement, the enthusiasm, so many ideas, the opportunity, being your own boss and probably many more positives. Unfortunately for many franchisees this honeymoon period ends and for some sooner than others. As a franchisee, you need to constantly be asking yourself: Do I consistently […]

Continue Reading

It’s all about the customer

One of the most important factors which has a vital effect on the growth of your franchise, is SERVICE DELIVERY. Service delivery starts with communication because by communicating you are delivering a service. When customers experience great service they feel that you care about developing a long-term relationship and that it means more than just […]

Continue Reading

How Sales Has Changed!

In the not too distant passed, sales was based on transaction selling which mainly concentrated about the single sale and short-term solutions. Although this approach is not ineffective, the more efficient approach is to build relationships. A relationship building sales approach is about building trust with your potential customer. By having your customer’s trust, means […]

Continue Reading

Multi-Brand Franchise Ownership

Multi-brand franchising is owning several franchises under different brand names as opposed to multi-unit franchising which is owning several franchises under one umbrella. Successful franchisees looking for new avenues of growth often consider and pursue multi-brand franchising which can be very lucrative, exposing them to new and exciting challenges. Multi-brand ownership has significant benefits for […]

Continue Reading

Top 10 franchise pitfalls

Knowing why franchises fail can make a big difference in the ultimate success or failure of your franchise. Here are some of the most commonly cited reasons behind franchise failures: Ineffective franchisors. Beware of franchisors who are only in it to make a quick buck at your expense. Contact other franchisees in the system and ask […]

Continue Reading

What to consider when purchasing a franchise

Franchising is a substantial force in the economy South Africa punches above its weight when it comes to franchising, and food franchising in particular. Franchise Association of SA (FASA) statistics show that 88% of franchises in SA are home-grown brands, with only 12% from abroad. Franchising’s contribution to GDP is 13.3%, making it a substantial […]

Continue Reading