Archive | Ask the Experts

The ABC of Franchising

No matter how challenging the economy, entrepreneurs will continue to look for exciting new opportunities and viable businesses to invest in. The franchising industry offers plenty of these, making up 13% of the GDP according to the Franchise Association of South Africa (FASA). “The industry is still growing and entrepreneurs see the value in franchise […]

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Franchising – A Question Of Relationships

Many business people have the misguided perception that just because what goes on inside their business isn’t visible to the public and therefore has no impact or relevance on its customers or clients.  This is where many business owners go wrong. Let’s look now at some of the important things you need to consider to […]

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The Benefits of a Conversion Strategy for Franchisors

Simply put, a conversion franchise is an existing business that is converted to a franchise. This will typically mean that the conversion franchisee will rebrand the business and change the décor, to conform and operate as part of the franchise network. The Benefits of a Franchise Conversion Strategy: A franchise conversion strategy can mean faster […]

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Key traits of a successful franchise

South Africa’s exponential franchises took centre stage at the 6th edition of the annual FNB Franchising Leadership Summit held recently at Indaba Hotel in Fourways, Johannesburg. Themed “exponential growth”, the Summit coincides with the world-wide commemoration of Global Entrepreneurship Week (GEW), which celebrates the remarkable contribution of entrepreneurs to the global economy. The 2017 Summit […]

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The Importance of Providing a Positive Customer Experience

A positive customer experience is the exceptional service and/or products that your franchise provides, that meets or exceeds your customer’s expectations, thereby increasing customer satisfaction, loyalty and advocacy. A franchise cannot exist without its customers. By customers having a positive experience, your franchise will win new customers and perhaps more importantly, customers will become loyal […]

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What makes franchises recession proof?

Over the past four years the franchising sector has displayed resilience, consistently growing its contribution to the country’s Gross Domestic Product (GDP) from 9.7% in 2014 to its present contribution of 13.3% – an upward trend that is most likely to continue despite the lackluster economy. The current growth of 13.3% is broken down by […]

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