What’s the current state of your franchise network? If you can’t say ‘great’, perhaps it’s time you managed your franchisees better to optimise operations. One weak link is all it takes to affect the rest of the chain negatively, and sometimes irreparably. The importance of checking that franchisees are maintaining standards and following the system […]
South Africa’s exponential franchises took centre stage at the 6th edition of the annual FNB Franchising Leadership Summit held recently at Indaba Hotel in Fourways, Johannesburg. Themed “exponential growth”, the Summit coincides with the world-wide commemoration of Global Entrepreneurship Week (GEW), which celebrates the remarkable contribution of entrepreneurs to the global economy. The 2017 Summit […]
A positive customer experience is the exceptional service and/or products that your franchise provides, that meets or exceeds your customer’s expectations, thereby increasing customer satisfaction, loyalty and advocacy. A franchise cannot exist without its customers. By customers having a positive experience, your franchise will win new customers and perhaps more importantly, customers will become loyal […]
Over the past four years the franchising sector has displayed resilience, consistently growing its contribution to the country’s Gross Domestic Product (GDP) from 9.7% in 2014 to its present contribution of 13.3% – an upward trend that is most likely to continue despite the lackluster economy. The current growth of 13.3% is broken down by […]
Many business owners consider expanding their businesses through franchising, however, unless well planned, franchising your business can cause a huge amount of heartache and pain. Detailed below are key factors that should be taken into consideration for you to be able to successfully franchise your business. 1. Proven Products and Systems Anyone buying a franchise […]
Customer centricity is creating a positive customer experience at the point of sale and after-sale, where the needs of your customer come first. It is the actions taken by a franchise to support its sales and service staff, in considering customer needs and satisfaction, as their major priorities. Creating a customer centric culture is all […]
Founder, Grant Brady shares the 3 principles that have ensured their survival Grant Brady, managing director of Car Service City, has survived trying times in his business. Car Service City, which specialises in providing affordable car service and repairs, today has 62 franchise workshops countrywide and employs over 1 200 people. They were recently named […]
A social media policy is important to have if you want your employees to better engage on social media. It helps to protect their personal safety and protect the reputation of your business. Here are 3 tips for creating a social media policy for your employees: Explain to your employees who can speak for your […]
The majority of Franchisors have a Marketing Fund into which their Franchisees make a compulsory contribution, usually monthly by a specific date, referred to as a Marketing Contribution or Marketing Fee, which is used to develop the brand. The Marketing Fund is governed by the franchise agreement and is regulated by the Consumer Protection Act […]
“You never know the value of a Community until you are part of it – Brad Sugars” Over the last 10 years I have often been asked the following questions? Where does the value lie within a Franchise model? Why don’t I just do this on my own? The value in any Franchise concept is […]
