In 2011, the Consumer Protection Act, 68 of 2008 was introduced, granting prospective franchisees the right to contact existing franchisees or visit current outlets to assess the franchisor’s information and opportunity.
As a franchisor, it is important to consider whether you are meeting the needs of your franchisees.
- Are you providing sufficient ongoing training and support to adapt to their evolving needs?
- Is your marketing strategy exciting customer interest and providing an edge in the market?
- Do you have systems in place to hear and address their ideas, questions, and concerns?
- Is your leadership competent, honest, and fair in all dealings?
- Can you effectively handle difficult conversations and resolve issues in a respectful manner?
- Most importantly, do you genuinely care about their success?
Only satisfied franchisees will attract quality prospective franchisees to invest in your network. To gauge franchisee satisfaction, consider asking whether they would invest in your brand again.
It’s Not Who You Know, It’s Who Knows You™
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