The Benefits of a Conversion Strategy for Franchisors

Simply put, a conversion franchise is an existing business that is converted to a franchise. This will typically mean that the conversion franchisee will rebrand the business and change the décor, to conform and operate as part of the franchise network. The Benefits of a Franchise Conversion Strategy: A franchise conversion strategy can mean faster […]

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Key traits of a successful franchise

South Africa’s exponential franchises took centre stage at the 6th edition of the annual FNB Franchising Leadership Summit held recently at Indaba Hotel in Fourways, Johannesburg. Themed “exponential growth”, the Summit coincides with the world-wide commemoration of Global Entrepreneurship Week (GEW), which celebrates the remarkable contribution of entrepreneurs to the global economy. The 2017 Summit […]

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The Importance of Providing a Positive Customer Experience

A positive customer experience is the exceptional service and/or products that your franchise provides, that meets or exceeds your customer’s expectations, thereby increasing customer satisfaction, loyalty and advocacy. A franchise cannot exist without its customers. By customers having a positive experience, your franchise will win new customers and perhaps more importantly, customers will become loyal […]

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What makes franchises recession proof?

Over the past four years the franchising sector has displayed resilience, consistently growing its contribution to the country’s Gross Domestic Product (GDP) from 9.7% in 2014 to its present contribution of 13.3% – an upward trend that is most likely to continue despite the lackluster economy. The current growth of 13.3% is broken down by […]

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Strategies for successfully Franchising a Business

Many business owners consider expanding their businesses through franchising, however, unless well planned, franchising your business can cause a huge amount of heartache and pain. Detailed below are key factors that should be taken into consideration for you to be able to successfully franchise your business. 1. Proven Products and Systems Anyone buying a franchise […]

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The Marketing Fund Explained

The majority of Franchisors have a Marketing Fund into which their Franchisees make a compulsory contribution, usually monthly by a specific date, referred to as a Marketing Contribution or Marketing Fee, which is used to develop the brand. The Marketing Fund is governed by the franchise agreement and is regulated by the Consumer Protection Act […]

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