Delivering on brand promise
The secret to an enduring brand, customer loyalty and great profits is all in the execution. Panarottis COO Tyrone Herdman-Grant weighs in. In 2013, after more than two decades in the market, popular family pizza pasta chain Panarottis embarked on a brand revamp. The reason behind the investment, from both franchisees and the franchisor, was […]
Customer satisfaction guaranteed
Lessons from Sorbet’s founders on getting customers to come back for more… and more… and more. When Ian Fuhr and Rudi Rudolph launched Sorbet in 2004, they wanted to open a beauty chain with a difference. They wanted to create a brand that was synonymous with excellent treatments, outstanding service and top-class products. The phenomenal growth […]
Franchisee Recruitment
Franchisee recruitment is an on-going challenge for the majority of franchisors, who seek to find the “right fit” when recruiting franchisees to build their brand. Some ideas to assist with this challenge are: Franchisee Profile When drawing up a Franchisee Profile, be very specific with the characteristics that the prospective franchisee must possess to be […]
How to make 2015 the best year for your business
2015 has arrived – and while many business owners have already put their new business plans in place in 2014, for some it remains a daunting task. Proper planning should not be underestimated, however. Without a plan in place, there will be no ‘road map’ available to steer you in the right direction. Managing Executive […]
Broad-based SA retail franchising operations will weather the 2015 economic storm
South Africa’s retail franchising sector is currently enduring the country’s economic downturn and performing strongly, mainly due to the widespread franchising opportunities that penetrate virtually all sectors of the economy. This strong performance is expected to continue in 2015 and beyond, predicts Standard Bank. Although many South Africans automatically associate franchising with accessible, quick-service restaurant […]
Which Is the BEST Franchise To Buy?
“Which is the BEST franchise to buy?” is probably one of the most difficult questions to answer in franchising. The reason being, that everyone differs and have varying reasons why they want to buy a franchise. You need to ask yourself the following questions: What is my passion? What are my interests? What are my […]
An incentive can make all the difference in business
It is no secret that having something to work towards in business is vital to keep it moving forward. Without a goal to aim for, we’re just stuck in a rut are we not? The problem is, however, in working fervently to achieve these goals with gusto, we sometimes lose that drive to make it […]
Choosing a franchise that matches your personality brings happiness
Franchising may seem like the ideal way of getting into business on your own, but before you put down your hard-earned savings, capital or retirement funds on an outlet, you should think about whether the business you are considering matches your personality. Simone Cooper, Head of Franchising and Enterprise Development at Standard Bank says there […]
The importance of understanding your USP in business
A USP, better known as a Unique Selling Proposition, is a common term that is frequently used in marketing speak. Known as the factor presented by a seller as the defining element in a product or service that sets it apart from competitors, a USP is an important aspect to consider when positioning a brand […]
The customer will always remember how you made them feel
It was the late Maya Angelou who once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” While this quote is applicable in everyday life, perhaps is it something that more business owners need to start living by, especially when it […]