4 Tips For Choosing The Best Franchise For You.
4 Tips For Choosing The Best Franchise For You. The South African franchise sector is by far the largest in Africa – and it continues to flourish. So much so that the Franchising Association of Southern Africa’s (FASA’s) 2023 South African Franchise Market Survey reveals that its contribution to gross domestic product (GDP) has grown […]
Finding And Securing The Right Franchisee For Your Brand.
Finding And Securing The Right Franchisee For Your Brand. ‘Franchisee satisfaction and engagement are critical for the success and sustainability of any franchise system,’ says Cashbuild divisional director, Mimi Masala. Photo by Alexander Kovacs on Unsplash ‘So how do we, as franchisors, find and secure the right franchisee for your brand, maximise your partnership with them so that […]
The Franchise Loyalty Program Divide.
The Franchise Loyalty Program Divide. The term “franchise loyalty program divide” refers to the gap between franchises that have well-established, effective loyalty programs and those that either lack such programs or have ineffective ones. This divide can impact various aspects of your franchise performance, including: Customer Retention: Franchises with effective loyalty programs often have higher […]
Franchisees Embrace Multi-Franchise Arrangements.
Franchisees Embrace Multi-Franchise Arrangements. The franchising landscape in South Africa over the years has witnessed a significant shift as more franchisees embrace multi-franchise arrangements to ensure sustainable income in the face of inflationary pressures. While owning a single store was once sufficient for the income needs of most franchisees, today’s challenging economic climate has prompted […]
Insights Into SA’s Favourite Fast Food Outlets.
Insights Into SA’s Favourite Fast Food Outlets. Eighty20, South Africa’s consumer insights and data science firm, unpacks some interesting insights into the country’s fast food dining habits. Using data from Maps, a nationally representative survey of 20,000 people conducted by the Market Research Foundation (MRF), the report highlights South Africa’s preferred protein choices and the […]
Boosting Franchise Success with Hashtags.
Boosting Franchise Success with Hashtags In the fast-paced world of digital marketing, hashtags have emerged as a powerful tool for businesses to expand their reach, engage with their audience, and build brand recognition. For franchisors, leveraging hashtags can be particularly beneficial in enhancing the visibility of their brand, driving customer engagement, and supporting the growth […]
Should I Buy Into A Franchise? Weighing The Pros And Cons.
Should I Buy Into A Franchise? Weighing The Pros And Cons. When it comes to stepping into the business world, buying into a franchise can be a tempting option. It offers a blend of entrepreneurship paired with the security of a known brand. Buying into a franchise can be particularly appealing to an entrepreneur ready to venture […]
Restaurant Franchises Sizzle Under Pressure, But Remain Resilient.
Restaurant Franchises Sizzle Under Pressure, But Remain Resilient. In South Africa there are around 85,000 restaurants, many of which are within the 850 franchise systems in the fast food and restaurant sector, a market that’s expected to reach an estimated $4,9bn by 2026. But the sector has not been without its problems: The Covid-19 pandemic […]
The Cornerstone Of Franchise Success Is Being A Hands-on Operator.
The Cornerstone Of Franchise Success Is Being A Hands-on Operator. As a franchisee, active involvement in your franchise is not just beneficial but essential for maximising growth and profitability. Here are several compelling reasons why being hands-on can make a significant difference in your franchise journey: Deep Understanding of Operations When you are actively involved […]
The Power Of Franchising … To Introduce New Franchise Concepts To Market.
The Power Of Franchising … To Introduce New Franchise Concepts To Market. As a unique business system that relies on duplication of a concept, a brand, products and services through an ever-growing network of franchisees across fourteen different business sectors, getting an overview of how those franchises handled the strains and stresses of the past […]