A company brand is what differentiates itself from its competitors, identifying itself though a unique logo, tagline or combination of these, creating an image that customers relate to.

A brand is something that is built over time by your customers and not the company. It is the way that customers perceive your brand and the promise that your brand fulfils. The more consistently your brand meets and exceeds your customers’ expectations, the quicker your brand will grow and the stronger it will get.

Building a strong brand leads to a strong brand equity and brand loyalty. This means that your company has created added value by exceeding your customers’ expectations and gaining their trust. This allows you to charge a premium for your brand and your customers will be happy to pay the higher price.

Having a strong brand enhances the value of your company and remember to trade mark any designs, logos, taglines etc. that are related to your company brand to safeguard your hard earned money and time in building your brand.

Is your company consistently building a strong brand and exceeding your customers’ expectations?

 

 

Kevin Antonie

CEO

SA Franchise Brands