Advertising your trade mark

Before applying to register your trade marks, it is highly recommended to first instruct a trade mark attorney to conduct a search of the Trade Marks Register to determine whether your proposed trade mark is available for use or registration in relation to the category of goods or services of interest to you.  An availability […]

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Comparative advertising

Comparative advertising can be defined as “an advertisement in which a particular product or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it.” Thus it can be said that comparative advertising highlights the advantages of the goods or services offered by […]

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Franchising

What is a Franchise?   Generally, the term “franchising” is used to describe the licensing of a business system which invariably includes the licensing of various types of intellectual property. The CPA (Consumer Protection Act 68 of 2008) came into force on 1 April 2011. Prior to the CPA, there was no statutory definition for […]

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