It’s not who you know, it’s who knows you™

Newsletter Ask The Experts

 

Since the inception of SA Franchise Brands back in 2013, we have been agonisingly trying to find an appropriate slogan that not only describes the brand but more importantly does it justice. Some six years later and understanding our own brand better, we believe that we have found the slogan that meets and surpasses what we have been striving for.

01 SAFB Logo with Slogan V1

In the not too distant past, the saying went something like this “It’s not what you know, it’s who you know.” This is still a very true statement – but what is the point if nobody knows who you are!

Rather than carrying “The Best Kept Secret” title, every Franchise needs to create a presence, awareness, and recognition in the minds of potential franchisees that makes them think of your brand first, foremost, and most receptively when it comes time for them to invest in a franchise.

The secret is not how often the Franchise tells it’s story, it’s when it tells it, how often it is able to tell it to the right people (potential franchisees). It’s the difference between looking everywhere for opportunities and creating your own opportunities with the right people.

Advertising on the SA Franchise Brands website positions your brand in front of the right people (potential franchisees), creating a presence, awareness, and recognition in their minds that makes them think of your brand first, foremost, and most receptively when it comes time for them to invest in a franchise.

SA Franchise Brands is the most complete franchise website in South Africa– Why advertise anywhere else?

 

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