One of the most important factors which has a vital effect on the growth of your franchise, is SERVICE DELIVERY.
Service delivery starts with communication because by communicating you are delivering a service. When customers experience great service they feel that you care about developing a long-term relationship and that it means more than just making a sale.
Your franchise will benefit by consistently providing a WOW service delivery in the following ways:
- Excellent service delivery will be a factor that differentiates your business and in time may even become a unique selling point that sets your business apart from your competitors.
- When your customers experience excellent service delivery, you will retain your customers and it will create repeat business.
- Positive word-of-mouth will result in additional advertising at no cost to you and will boost your business by attracting new customers.
Service delivery must be consistently high and is only as good as it is perceived!
- Customers go where they are invited but stay where they are looked after.